![]() ![]() Page Insights also gives you a nice overview of your top posts from a given time period, allowing you to quickly and easily examine what kind of content performs the best for you. You can see exactly when people followed and unfollowed your page, by week or by month, and whether you can attribute that growth to paid promotions or organic reach. What’s most useful is the day-by-day breakdown of your page growth. Under the tab that says “Insights” on your Facebook page, you can learn about your own development through your total page likes, your individual posts’ reach, the type of engagement you’re getting and how you’re getting it. This is probably the most useful data given the simplicity of the data set. This is all useful data, but it doesn’t say much about your community growth or influence. Here you’ll find a wealth of data on your audience, which can be broken down and analyzed ad infinitum. Click on “Audience Insights”, then you’ll find three options: “Everyone on Facebook,” “People connected to your page” and “A Custom audience.” Sure, you could look at everyone on Facebook for fun, but the most valuable insight regards people connected to your page. In that column you will see the “Audience Insights”. You can find the Audience Insights tab from the Ads Manager page, heading to the top left menu, select “All Tools”, look for the “Plan” column. With this data set, you can learn more about your followers – what other pages they like, their demographics, their Facebook activity, their purchase history and some relevant inferences about their households and lifestyles. And if you’re not spending money on Facebook, you’ll never need to worry about this section. If you’re familiar with Google Doubleclick or AdWords, you’ll feel right at home. Ads Manager allows you to see a more thorough analysis of your results, including cost per click, budgetary breakdowns over time, click-through rate and the data of people viewing your ad. ![]() If you find this overwhelming, you can eschew the Ads Manager by boosting posts through Facebook’s primary front-end, but savvy marketers will appreciate the deeper insight offered. ![]() The amount of detail for each is as deep as you can get. ![]() There are four main tabs here: “Account overview” (top-level reporting on goals, spends and reach), “Campaigns” (collected ad campaigns), “Ad sets” (targeted audiences) and “Ads” (individual advertisements). Head to the top-right corner of your Facebook page, click the down arrow and scroll down to “Manage Ads.” This deals specifically with paid promotions, and some social media managers don’t even know it exists because Facebook tucks it away under a separate URL. We’ll start with the deepest and arguably most obscure one: Ads Manager. One offers the most relevant information for the biggest number of brands. All three are important to understand, but not all three are equally important. WHAT KIND OF ANALYTICS DOES FACEBOOK OFFER?įacebook offers data through three sectors: Page Insights, Audience Insights and Ads Manager. Thankfully, if there’s one thing Facebook is good at, it’s compiling a ridiculous amount of data on people and providing it to brands at almost no cost. #Business facebook com overview how to#But if you want to succeed, you have to understand how to mine your data and glean the maximum possible value out of your analytics. #Business facebook com overview drivers#For brands and media publishers alike, Facebook is one of the biggest drivers of traffic and customer engagement. ![]()
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